WOLVERINE THINKS GREEN FOR PATAGONIA FOOTWEAR DEBUT.(Wolverine World Wide Inc.'s new Patagonia footwear line)

Footwear News, June, 2006

LOS ANGELES - Wolverine World Wide has taken a decidedly eco-friendly approach to its new Patagonia footwear line.

One year after acquiring footwear licensing rights for the outdoor brand, the Rockford, Mich.-based firm will debut its first collection at this week's FFANY show. Patagonia is part of the company's Outdoor Group, which also includes the Merrell and Sebago brands.

The new line includes three distinct collections: Brown, a series of performance styles, including light hiking and scrambling models; Green, an assortment of travel shoes featuring flexible outsoles; and Blue, a line of casual water shoes. Retail prices will range from $50 to $160.

"What we have done is followed the Patagonia mantra to make the best products, first...

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