Retail Industry
Industry: Email Alert RSS FeedGAP UNVEILS FOOTWEAR SITE NAME, LOGO.(Piperlime.com)(Brief article)
Footwear News, June, 2006 by Zmuda, Natalie
Byline: NATALIE ZMUDA
NEW YORK - Gap Inc. has revealed some key details about its new online footwear venture.
Footwear News has learned exclusively that the name of the new Website is Piperlime.com. Gap's internal marketing team worked with Lexicon Branding, the firm behind well-known names such as Dasani, Swiffer and Blackberry, to develop the moniker.
"It's a name that we chose for its pleasant ring," said Alex Clark, a spokesman for the company. "It has a simple charm, and we think it will be easy to remember. It also has a timeless quality that we feel will evolve into an enduring consumer brand.
"It was very important to us to choose a name that really signifies that this is a standalone business distinct from our other...
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