Retail Industry
Industry: Email Alert RSS FeedH&M TO BOW SHOE LINE.(H&M Hennes & Mauritz AB)
Footwear News, January, 2007 by Zmuda, Natalie
Byline: NATALIE ZMUDA
NEW YORK - Hennes & Mauritz, the Swedish retailer known for its fast fashion, is entering the footwear game.
This spring, the retailer, which counts more than 1,300 doors in 24 countries, will offer a full women's assortment of about 40 styles. The collection will hit shelves in February and will be priced from $19 to $69.90.
"Shoes, in general, have become such an important accessory," said Jennifer Uglialoro, PR manager for the U.S., during a tour of the retailer's New York showroom. "It just makes sense to have a full footwear line."
The full-scale launch is a result of positive response to a test collection, which the retailer stocked in New York and select global cities for fall '06. H&M has long...
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