MEDIABANK: MATCH POINT...NEED FOR SPEED...GETTIN' CHUCKY.(tennis player Anna Kournikova roped in by K-Swiss Inc. for it's commercial)(race driver Dave Blaney features in Wolverine World Wide Inc. CAT Footwear advertisement)(Converse Inc. footwear collaborates with designer John Varvatos )

Footwear News, February, 2007 by Carofano, Jennifer; Newman, Eric

Byline: Jennifer Carofano, Eric Newman

MATCH POINT: K-Swiss has added some blonde firepower to its marketing arsenal in the form of new spokeswoman Anna Kournikova. Last Thursday, the tennis beauty taped two TV spots in the company's home base of Southern California. The first commercial features Kournikova in glamor mode atop the Standard Hotel in downtown L.A., while the second spot shows off her prowess on the court at the Home Depot Tennis Center in Carson, Calif. "[On the court], the most important thing for me is that the shoe is comfortable, lightweight and reduces the pressure on my knees. And, of course, they have to look cute," Kournikova told Footwear News last week. "When I go out, the higher the heels, the better!" The spots will begin airing...