Retail Industry
Industry: Email Alert RSS FeedAAFA SUMMIT TACKLES KEY ISSUES.(American Apparel and Footwear Association)(Conference news)
Footwear News, March, 2007 by Niemi, Wayne
Byline: Wayne Niemi
DANA POINT, Calif. - Speakers at the American Apparel & Footwear Association's Annual Executive Summit raised more questions than they answered about the future of the industry. They agreed, however, that businesses will have to alter their operating model and brand positioning if they are to survive in the global marketplace.
The event was held Feb. 28-March 2 at the St. Regis Monarch Beach Resort.
During a discussion on "How Apparel and Footwear Fit into Today's Consumer Psyche," Global Brand Marketing Inc. CEO Killick Datta said that with the Internet and satellite TV, consumers around the world have access to more information than ever before, which is fueling faster trend cycles and altering consumer buying...
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