TORY'S FLAT PHENOM; AFTER HUGE SALES OF TORY BURCH'S REVA FLAT, THE DESIGNER EXPANDS HER FOOTWEAR BUSINESS.

Footwear News, April, 2007 by Baran, Michelle

Byline: Michelle Baran

NEW YORK - "I haven't seen this happen in a long time."

Industry veteran Vince Camuto, CEO of Greenwich, Conn.-based Camuto Group, has seen a lot. But when he helped designer Tory Burch launch a full-scale footwear collection for pre-fall '06, no one could have imagined just how successful the shoes - and most significantly, the must-have Reva embellished logo flats - would be.

"I don't think anybody realized it would be as big as it is," Camuto said.

So significant, in fact, that the Tory Burch shoe business has grown 150 percent for fall '07 compared with fall '06. The company declined to discuss revenue figures for the line.

The collection itself is also evolving. Launched with seven styles...