Steelcase, Inc.: the firm's in-house design team showcases the Design Partnership members' product arrays. (NEOCON showroom highlights)

Interior Design, October, 1990 by Geran, Monica

Steelcase, Inc.

The firm's in-house design team showcases the Design Partnership members' product arrays.

This is the second consecutive year that Steelcase has won an award for its Chicago showroom, a feat doubly remarkable as there was no major overhaul in the interim. Instead, the seemingly sweeping changes were affected by the addition of a single display prop devised after the promulgation of four objectives. The goals: to define a traffic path, bring in more light, produce effective backdrops for products, and project a clear strong message; the means to attain the aims: walls.

Not, obviously, just any walls. As created by the firm's in-house design group, headed by project manager Joyce Bromberg, these very special 7-ft.-high...

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