Mix masters: for Universal Music Group, Felderman + Keatinge melded upbeat futurism with an art deco allure recalling Hollywood in its heyday. (forum office).(interior design for new Santa Monica, California, headquarters)(Brief Article)
Interior Design, March, 2002 by Alderman, John
WHEN UNIVERSAL MUSIC Group, the world's biggest record company, left its longtime base in L.A.'s Universal City for three floors in hipper Santa Monica, the new office needed to showcase Universal's hip labels--Geffen, Interscope, Verve--and a rapidly growing E-commerce department while still presenting a reassuring sense of history. Felderman Keatinge Associates, hired for the job, also hoped to redefine itself, moving beyond a reputation for ambitious, highly saturated color, typified by the firm's West Coast MTV headquarters, circa 1997.
The Universal project called for an elegant, muted palette that wouldn't distract from the architecture and would appeal to corporate chiefs, label scouts, and Web workers alike. Senior project designer Alex Suarez says...
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