Gear shift: BMW launches its Mini Cooper in a sporty Berlin showroom by Plajer & Franz.(Brief Article)
Interior Design, July, 2002 by Lovell, Sophie
NESTLED AMONG THE likes of Hermes and Escada on the Friedrichstrasse, Berlin's smart shopping boulevard, BMW Group's flagship Mini Cooper showroom makes a strong statement about image. And well it should. The original Mini Cooper, a 1960s British automotive icon affectionately dubbed simply Mini, has been a collector's item ever since Twiggy, John Lennon, and scores of other Swinging Londoners first bought the tiny, buglike vehicle. BMW acquired the rights to the car in purchasing Rover Group in 1994 and introduced a brand-new Mini last year. To create an interior worthy of the hype, BMW wisely chose Berlin interior designers Alexander Plajer and Werner Franz, whose Plajer & Franz Studio is known among Berlin's fast set for Universum and Barlounge 808, two of the...
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