Glitz and gravitas: at the Times Square headquarters of Ernst & Young, Gensler proves that opposites attract.

Interior Design, September, 2003 by Brake, Alan G.

"What's better than Times Square for a signature location?" asks Gensler design director Keith Rosen. Now that the area's seedy character has faded--eclipsed by major media, entertainment, and finance--even the eminently respectable Ernst & Young felt comfortable consolidating six New York offices at the Crossroads of the World. Hired by the accounting giant to scout sites, plan the consolidation, and design the interiors of the new headquarters, Gensler homed in on a Kohn Pedersen Fox Associates building across the street from the Reuters news agency and kitty-corner from the editrixes at Conde Nast and attorneys at Skadden, Arps.

The neon Ernst & Young sign, attached to the 37-story building by a sleek steel armature, conveys the message immediately,...

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