Monetizing Digital Content.(Harold McGraw III address)(Statistical Data Included)
Executive Speeches, February, 2001
It is a pleasure to help kick off the Software and Information Industry Association's (SIIA) Monetizing Digital Content conference. Over the next two days, you--the leaders of the information economy--will discuss ways companies can enhance and profit from the value of digital content, as well as protecting it from threats.
Ken Wasch and the leadership of this association had great foresight in bringing together content and code providers. We can truly see the convergence they imagined. Think about the alliances that have taken place just within the last year. To name only a few--
* TimeWarner-AOL.
* B2B exchanges formed by automakers, airlines, and many other major industries.
Alliances that are aimed at delivering...
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