Retail Industry
Industry: Email Alert RSS FeedPepsi's got the right one baby. (clothing inspired by Ray Charles' Pepsi commercial) (Newsfront) (product announcement)
Children's Business, May, 1991 by Biederman, Danny
PEPSI'S GOT THE RIGHT ONE BABY Diet Pepsi's TV commercial featuring Ray Charles has folks nationwide singing the jingle "You've got the right one baby, uh huh." And it won't be long before children and adults will be wearing clothing inspired by the spot. The Pepsi-Cola Co. has signed a licensing agreement allowing New York-based United Brands International(UBI) to manufacture children's apparel based on the popular commercials, which now feature many celebrities singing the praises of the soft drink.
The mostly unisex line for foddlers through size 6X/7 consists of all-cotton shirts and shorts with bright screenprints of the slogan. Upcoming will be fleece coordinates and long-sleeve jersey coordinates for back-to-school. The look of the line is,...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
