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Industry: Email Alert RSS FeedSears' in-store shops highlight video games. (Newsfront)
Children's Business, January, 1992 by Colman, Gregory J.
Sears' In-Store Shops Highlight Video Games Sears, Roebuck and Company put the spotlight on video games this Christmas. The company opened electronics games shops called "Fun Tronics" in about 700 of its 800 Kids & More children's departments. "We've taken the electronic games we currently sell, combined them with the latest electronic products by Nintendo and Sega, and put them together in one dominant, centralized location in the kids' department," says Gary Ramsey, national merchandiser of Sears' Kids & More departments.
The new area expands Sears' previous selection of electronic games. It offers Nintendo's 8-bit Nintendo Entertainment System and 16-bit Super NES, and the hand-held Game Boy, as well as a large selection of game cartridges. The...
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