Retail Industry
Industry: Email Alert RSS FeedMattel, Disney: closer than ever. (licensing agreement, etc.) (Newsfront)
Children's Business, January, 1992
Mattel, Disney: Closer Than Ever
Mattel and The Walt Disney Company, two of the strongest brands in the children's market and already closely allied, have signed an agreement to work even more closely.
As part of the agreement, Mattel will present attractions at Euro Disneyland, scheduled to open in France on April 12, at Disneyland Park in California and at The Magic Kingdom at The Walt Disney World Resort in Florida. At Euro Disneyland, Mattel will present Autopia, a new version of the minicar rides found at the U.S. Disney parks. The attraction will be tied in with Mattel's Hot Wheels and Corgi toy cars. At Disneyland and Walt Disney World, Mattel will present the It's a Small World attractions in Fantasyland. In addition, Mattel and Disney will...
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