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Industry: Email Alert RSS FeedNASCAR races into kids' licensing. (National Association for Stock Car Auto Racing seeking promotion of apparel and other products)
Children's Business, July, 1994 by Williams, Stan
The National Association for Stock Car Auto Racing, better known as NASCAR, is raring up its engines to zoom into the kids' apparel and products industry. The racing logo is already on merchandise from such big-name apparel makers as Andover Togs, Baby Fair, Cutler, Nutmeg Mills and Seabell Sportswear, while Sega America is offering a Daytona 500 video game and The Bibb Co.
is producing bedding. "The NASCAR license is a natural for kids, especially for boys," says NASCAR Properties' Charlie Cooper. "We've found that boys' look to NASCAR drivers the same way they do to heroes, such as firemen, policemen, professional fighters or astronauts. They look at racing as an exciting way of making a living." Atlanta-based NASCAR Properties was formed in 1989...
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