Enter the public domain; IPOs raise capital for kids' firms willing to be tested by Wall St.'s quarterly exams. (initial public offerings)

Children's Business, December, 1994 by Rieger, Nancy

Imagine having not one but thousands of employers rating your job performance. Your productivity is scrutinized every three moths and your success is determined almost exclusively by how much revenue you produce for those employers. While you are generally well paid, your successes and mistakes are public knowledge.

Still, you welcome the job because for all its pressure, it gives you the opportunity to build a business and, possibly, make a fortune. So goes the life of a top executive at a publicly held company. His "employers": company shareholders and the Wall Street analysts who place valuations on the company. In the past three years, at least five companies offering goods and services in the children's market--Marisa Christina, Inc., Baby...

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