Bombay Co. unveils first kids furnishings. (News Watch).(Brief Article)(Product Announcement)

Home Accents Today, October, 2001

Fort Worth, Texas -- Looking to tap into the lucrative kids market, The Bombay Co. has entered the fray of kiddie land.

Late August, the home furnishings company launched Bombay KIDS, an exclusive collection of children's furniture, textiles and accessories with a slick mail-order catalog and a companion Web site at www.bombaykids.com.

"Children's furniture and accessories is one of the most rapidly growing segments in the home furnishings industry," said Carmie Mehrlander, Bombay chairman, president and chief executive officer. "The Bombay KIDS collection draws on our core strength in designing and sourcing to provide unparalleled style at a great value."

The kids collection is targeted to appeal to children age 4 and over, and serves up...

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