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Bernie & Phyl's focuses on variety, price points.(Bernie and Phyl's Furniture)(Brief Article)

Home Accents Today, July, 2005

Content provided in partnership with HighBeam Research

Braintree, Mass. -- Top 100 retailer Bernie & Phyl's operates five stores in the greater Boston metro area, including the newest 45,000-square-foot store here. The full-line store carries a wide range of merchandise on the adult side of things, from leather to traditional to country.

"We try to do a flavor of all things," said visual merchandise manager Michael Guidicianne. "We want customers to look around every corner of the store."

The Braintree store features an open layout, with furniture grouped together by room and style, and utilizes greenery to ...

 

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