Multimedia madness: Europeans scoring big in US market. (includes related article on German publisher Bertelsmann AG)

Europe, April, 1998 by Barnard, Bruce

European companies are challenging US dominance in the global media industry. Recent moves bear out their increasing presence in the multimedia sector, such as German publishing giant Bertelsmann AG's acquisition of Random House and Polygram's plans to become a major Hollywood film producer. Europeans are also asserting their dominance in other multimedia markets in the US. Reed Elsevier is one of the leaders in the field of information services, archives and databases, while Pearson has invaded US television with its control of 'Baywatch' producer All American Communications.

Europeans are piling into the US publishing industry, counting some of the country's biggest selling and most enduring authors on their lists and increasingly dominating new sectors where American...

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