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Industry: Email Alert RSS FeedGod save Manchester United: the sun never sets on the English soccer empire. (Business).(marketing contract with New York Yankees)(Brief Article)(Statistical Data Included)
Europe, July, 2002 by Barnard, Bruce
Manchester United, the world's richest and most famous soccer club, is planning an assault on a country where the "Reds" refers to a baseball team.
The English club has forged a joint marketing venture with the only other sporting outfit that can match its global appeal--the New York Yankees--and will play a series of exhibition matches against local professional soccer teams in the US next year.
Manchester United's fame doesn't derive from being the world's best soccer club--it has won the European Cup, Europe's most prestigious trophy, only twice, compared with Real Madrid's tally of nine--including this year's victory. And it has a long way to match the achievements of its arch domestic rival Liverpool, which has won four European Cups and is the...
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