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Shifting from Dollars to Sense.(Taking Stock: Journalism and the Publicly Traded Newspaper Company)(Review)

American Journalism Review,  September, 2001  by STEPP, CARL SESSIONS

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Taking Stock: Journalism and the Publicly Traded Newspaper Company

By Gilbert Cranberg, Randall Bezanson and John Soloski Iowa State University Press 212 pages; $49.95

Have you ever played one of those bedeviling video games where you're trapped in a dangerous chamber, monsters closing in, and you're saved only after discovering a magic sword hidden somewhere that in retrospect seems fiendishly obvious?

"Taking Stock" may remind you of those games. Its authors, looking in obvious but relatively unexplored territory, identify several potential swords that could ...

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