Let it snow: just lay off the incredibly hyped "storm tracker" coverage and give it to us straight. (Broadcast Views).(reporting on severe weather)

American Journalism Review,  November, 2002  by Potter, Deborah

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It's getting to be that time of year. When television forecasters start talking about "the white stuff." When every approaching storm could be "the storm of the century." When the newly arrived local anchor, dressed in a spiffy station-issued parka, offers helpful hints on how to drive in snow to viewers who already know.

Herewith: a plea to spare us this winter.

It won't be easy to change the status quo. Weather, as every local news director knows, is a magnet for listeners and viewers, especially bad weather. In July, when stations in San Antonio went ...

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