The kult of Krispy Kreme.(Letters)(Letter to the Editor)

American Journalism Review,  December, 2003  

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I WAS INTRIGUED BY your story (Free Press, October/November), because when Krispy Kreme came to town, Max Showalter of Lafayette's Journal and Courier wrote four articles on them.

We refused to do an article on the store's opening. First of all, Krispy Kreme speaks for itself, and we believe that if you're going to do one donut story, you'd have to do one on every restaurant that came to town. But even more important was that Krispy Kreme dropped off no less than 50 dozen donuts on our doorstep from early May, when they broke ground, to mid-June, when the store actually opened. ...

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