Web Advertising Integration Strategies.

Agri Marketing,  March, 2001  

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With its rising popularity as an information and business source, the Internet has become an attractive medium for advertising and marketing. However, many marketing professionals are struggling to learn how to take full advantage of the Web to extend existing marketing communications strategies.

The Agribusiness Internet Advertising Council (AIAC), a new council under the National Agri-Marketing Association (NAMA), hosted a one-day workshop entitled "Web Advertising Integration Strategies" in which participants explored how the Web figures into the traditional ...

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