THE LAND OF MILK AND MONEY.(Brief Article)

Agri Marketing,  March, 2001  by Leake, Linda L.

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Grasp the New Dairy Mindset, and the Industry Can Be a Profit Center Mention pressures on dairy producers and the obvious issues come to mind: operating costs, fluctuating milk prices, cash flow, labor requirements, herd health and environmental stewardship -- just to start the burgeoning litany.

These days, there's another relentless headache on the producer's list, says Gary Vorpahl, director of marketing for Hoard's Dairyman. Billed as "the dairymen's bible" since its founding in 1885, the Fort Atkinson, Wis.-based magazine has a circulation of ...

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