A CREATIVE VISION TEST.

Agri Marketing,  May, 2001  by Welsh, Paul

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Close your eyes. If you're still reading, you don't take directions very well. On the other hand, if your eyes are still closed, you'll never be able to finish this article. As a writer, I've just created a dilemma for myself. I guess being creative isn't as easy as it looks.

Certainly not as easy as it looked at last month's Best of NAMA presentation when agencies like Osborn & Barr, Miller Meester, Rhea & Kaiser and Valentine Radford strutted their stuff. You can learn a lot about the creative process from the ag creative directors at those four ...

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