THE FABRIC OF OUR LIVES.(Cotton television advertising campaign)(Brief Article)

Agri Marketing,  September, 2001  

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During the year 2000, fully 95% of U.S. consumers saw "THE FABRIC OF OUR LIVES[R]" commercials an average of 31 times. The television advertising campaign from Cotton Incorporated, Carry, N.C., originally began in 1989 and has successfully raised consumer awareness of cotton fiber for more than a decade.

The most recent set of ads showcase four important segments of cotton apparel and home fabrics: denim, underwear, sheets and corporate casual. The target of this campaign is the next generation of consumers 16 to 24 years of age. Cotton Incorporated president and ...

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