Spreading more than just manure: public scrutiny of manure management practices is forcing producers to become proactive in spreading positive messages about what they do.(Marketing To Livestock And Dairy Producers)

Agri Marketing,  September, 2003  by Falk, Susan

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You might say the livestock industry is under attack. Public concerns about the environment have escalated in recent years, and farming practices are being endlessly scrutinized. In the area of manure management, many feel that livestock operations pose a threat to the environment, particularly that they will contaminate both ground and surface water. Perceptions such as these threaten to place unnecessary restrictions on livestock production, something the industry is currently forced to confront.

"I think we in the livestock industry have sat idly by for too long and ...

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