Agri Marketing

View more issues: November 2006, January 2007, April 2007

Articles in March 2007 issue of Agri Marketing

• Thinking & winning big.(National NAMA News: News and information for members and friends of NAMA - National Agri-Marketing Association)(awards for agricultural marketing)
• Measuring the impact of word of mouth marketing.
  by Erickson, Kathleen
• Three steps to more effective advertising: an illustrated guide.(High Plains Journal Midwest Ag Journal: The farming and ranching bible of America's Breadbasket)
• Meredith Corporation acquires Genex, an interactive marketing services firm specializing in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.(MEDIA NEWS)
• The National 4-H Council has received a three-year, $525,000 grant from MetLife Foundation to launch a new phase of the 4-H Afterschool Initiative.(ASSOCIATION NEWS)
• Titan Tire Corporation, Quincy, IL, launches three new Goodyear branded tire lines for agricultural and skid steer equipment at the annual Goodyear Dealer Conference.(MARKETING NEWS)
• Boehringer Ingelheim Vetmedica, Inc., (BIVI), St. Joseph, MO, swine division announces changes to its sales and professional services staffs.(MARKETING NEWS)
• Independent Seed Association.(FYI NEWS & NOTES)
• President Bush raises Renewable Fuels Standard (RFS) 5x fold requiring a portion of the nation's energy source come from renewable resources such as ethanol and biodiesel.(AT CLOSING NEWS)
• Targeting the rural lifestylers nets growth since 1961: Cabela.(THINKING OUTSIDE THE BOX)(Company overview)
  by Draper, David
• CropLife America Foundation (CLF).(ASSOCIATION NEWS)(appointment of Allan Noe)(Brief article)
• Independent seed companies' role.(VIEW FROM THE TOP: BURRUS HYBRIDS)(Interview)
• RFD-TV.(MEDIA NEWS)
• Twenty students pursuing careers in the beef industry have each been awarded a $1,500 scholarship provided by the Chicago Mercantile Exchange, Inc. and the National Cattlemen's Foundation.(ASSOCIATION NEWS)
• The World Agricultural Forum, St. Louis, MO, receives a $250,000 grant from the Bill and Melinda Gates Foundation.(MARKETING NEWS)
• Deere & Co. hires Jack Buzzard as VP of Mkt Development.(MARKETING NEWS)
• AGCO partners with NBC's "Deal or No Deal," to raise money for the Susan G. Komen Breast Cancer Foundation by auctioning off a special edition, pink Massey Ferguson tractor on eBay.(AT CLOSING NEWS)
• Impact of the president's call to action.(FOR OPENERS)
  by Henderson, Lynn
• On boarding.(The Scoop on Recruiting)
• Kinze Mfg.(MARKETING NEWS)(new facilities of Kinze Manufacturing Inc.)(Brief article)
• Service calls: the value of non-selling activity.(Sales and Marketing Insights from Purdue University)(Company overview)
  by Downey, Scott
• Lessiter Publications, Inc.(MEDIA NEWS)
• Board of Directors of the National Institute for Animal Agriculture (NIAA).(ASSOCIATION NEWS)
• Engineered Storage Products Company (ESPC) unveils a new logo for its Harvestore brand.(MARKETING NEWS)
• Alan Banks, CEO Losonoco Ltd., says he thinks it makes more sense to use existing castoff material for ethanol production instead of food crops.(MARKETING NEWS)
• Ben Church joins the Pfizer cattle marketing team as Mktg Comms Mgr for dairy.(AT CLOSING NEWS)
• Upcoming meetings for agri marketers.(Calendar)
• Beck's Superior Hybrids breaks ground for its Practical Farm Research Program site.(MARKETING NEWS)(Brief article)
• Marketers review new products, services for today's dairy.(FOCUS ON: MARKETING TO DAIRY PRODUCERS)
• Taking the country by storm: Rabobank.(FEATURE STORY)(Cover story)
  by Henderson, Lynn
• ASTA.(ASSOCIATION NEWS)
• British Petroleum announces it has selected the University of California, Berkeley, in partnership with Lawrence Berkeley National Laboratory and the University of Illinois to lead an unprecedented $500 million research effort to develop new sources of en
• Eli Lilly and Company launches a business group focused on companion animal health.(MARKETING NEWS)
• Farms.com.(AT CLOSING NEWS)
• IRON Solutions, Wheel & Deal and The Big Dealer have signed an agreement to work together to bring one step marketing solutions to western Canadian equipment dealers.(MEDIA NEWS)(Brief article)
• USAgNet.(MARKETING NEWS)(Brief article)
• Mike Cady joins Brownfield's Ag News for America team as the Affiliate Relations Mgr.(MEDIA NEWS)
• Dealers change to succeed.(FOCUS ON THE RURAL LIFESTYLE MARKET)
• Celebrated Chefs Program.(ASSOCIATION NEWS)
• Schering-Plough.(MARKETING NEWS)
• Quality Technology International, Inc. (QTI).(MARKETING NEWS)
• The Cornucopia Institute, a prominent organic watchdog, accuses Wal-Mart Stores Inc. of misrepresenting nonorganic food as "organic.".(AT CLOSING NEWS)
• An enormous and diverse market.(rural lifestyle market)
  by Povenmire, Jeremy
• The Farm Credit Administration (FCA) Board approves the dissolution of the Farm Credit System Financial Assistance Corporation (FAC).(MARKETING NEWS)(Brief article)
• The 2008 Farm Progress Show, scheduled for August 26-28, will be held on a new, permanent biennial site located between Ames and Boone, IA.(MEDIA NEWS)
• Successes in serving this segment.(FOCUS ON THE RURAL LIFESTYLE MARKET)
• U.S. Grains Council.(ASSOCIATION NEWS)
• Wyeth.(MARKETING NEWS)
• Farmetrics introduces the first prediction market tailored for U.S. agribusiness that enables participants to learn more about their local, state and national crop conditions.(MARKETING NEWS)
• John Deere's Agricultural Division.(AT CLOSING NEWS)
• Improving chapter programs.(NAMA Leader Message)(marketing plan)(National Agri-Marketing Association)(Brief article)
  by Anderson, Ken
• Planalytics, Wayne, PA, expands its business weather intelligence offerings to the Life Sciences field.(AT CLOSING NEWS)(Brief article)
• Watt Publishing.(MEDIA NEWS)
• Rhea & Kaiser Marketing Communications, Naperville, IL, promotes Neil Johnson to Acc't Supvr.(AGENCY NEWS)
• Farm Foundation.(ASSOCIATION NEWS)
• Cerexagri-Nisso LLC, King Of Prussia, PA, announces that two of its products, Microthiol Disperss (micronized wettable sulfur) and Firewall (streptomycin) have received organic status.(MARKETING NEWS)
• Smithfield Foods Inc., announces it is in the process of phasing out individual gestation stalls at all of its company-owned sow farms and replacing them with pens.(MARKETING NEWS)
• Pat Morrow joins BASF, Research Triangle Park, NC, as Mktg Comms Mgr and spokeswoman for the U.S. crop protection business.(AT CLOSING NEWS)
• New NAMA members.(National NAMA News)(Non-Agricultural Market Access)
• UAP acquires certain assets of Boettcher Enterprises,' Beloit, KS, retail distribution businesses operating in Kansas and Nebraska.(AT CLOSING NEWS)(acquisitions of Union des Assurances de Paris and Boettcher Enterprises Inc.)(Brief article)
• Farm Progress Company's parent company, Australia-based Rural Press Ltd and Fairfax Media announce a proposed merger to be decided by shareholders in April.(MEDIA NEWS)
• Charleston / Orwig, Inc.(AGENCY NEWS)
• USDA announces the results of the Beef Checkoff Survey, which was conducted by the Gallup Organization among 8,002 beef, dairy, and veal producers nationwide.(ASSOCIATION NEWS)
• Cargill and MMI Genomics, Inc., Davis, CA, announces the launch of two new breeding tools for the cattle industry: Tru-Marbling and Tru-Tenderness.(MARKETING NEWS)
• News from AdFarm.(FYI NEWS & NOTES)
• Syngenta announces the United States Environmental Protection Agency (EPA) has approved the stacked combination of its new corn rootworm trait with its European corn borer trait.(AT CLOSING NEWS)
• News from Quebec.(CAMA UPDATE)
• The International Service for the Acquisition of Agri-biotech Applications (ISAAA).(AT CLOSING NEWS)(Brief article)
• Annex Publishing & Printing, Inc., Exeter, ON, announces the acquisition of Manure Manager magazine from Vancouver-based Manure Manager partnership.(MEDIA NEWS)
• Bader Rutter.(AGENCY NEWS)
• Kenna Rathai joins the American Agricultural Editors' Association (AAEA) as Associate Dir.(ASSOCIATION NEWS)
• Texas A&M University Agriculture and Monsanto Company announce the creation of the Borlaug-Monsanto Chair for Plant Breeding and International Crop Improvement.(MARKETING NEWS)
• President Bush tours DuPont.(FYI NEWS & NOTES)
• General Motors opens a "Fuel For Thought" display at Walt Disney World Resort's Epcot theme park.(AT CLOSING NEWS)
• Destron Fearing, St. Paul, MN, names AdFarm as its agency of record.(AGENCY NEWS)(Brief article)
• Advanced BioNutrition Corp. (ABN) announces William F. Kirk joins the company as Chmn and CEO.(AT CLOSING NEWS)(Brief article)
• Hoard's Dairyman.(MEDIA NEWS)
• Makhteshim Agan of North America, Inc. (MANA) teams up with Freebairn & Company, Atlanta, GA, for its marketing communications services, including public relations.(AGENCY NEWS)
• Charlie O'Brien joins the Association of Equipment Manufacturers (AEM) as its new VP-Agricultural Services.(ASSOCIATION NEWS)
• Cargill subsidiary Emerald Renewable Energy LLC announces plans to develop four 100 million-gallon-per-year ethanol plants in the Midwestern United States.(MARKETING NEWS)