USDA announces the results of the Beef Checkoff Survey, which was conducted by the Gallup Organization among 8,002 beef, dairy, and veal producers nationwide

Agri Marketing, March, 2007

USDA announces the results of the Beef Checkoff Survey, which was conducted by the Gallup Organization among 8,002 beef, dairy, and veal producers nationwide.

Seventy-two percent of those surveyed either strongly approved or somewhat approved of the program.

Sixty-six percent of those surveyed would strongly approve or somewhat approve of the Cattleman's Beef Board contracting directly "with any entity, including businesses, university researchers, advertising and marketing agencies, and other consultants." Less than 25% would disapproved of this move.

Eighty-two percent of those surveyed would strongly approved or somewhat approve of "voting periodically on the continuation of the Beef Checkoff Program."