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Agri Marketing, April, 2008
CLIENT: Pioneer Hi-Bred International, Johnston, IA--Doug Mertz
[ILLUSTRATION OMITTED]
AGENCY: McCormick Company, Kansas City, MO--Karl Ploeger
MESSAGE: Pioneer hybrids with Herxulex XTRA provides superior protection when compared to results from key competitor hybrids with other in-plant insect protection.
AUDIENCE: Corn growers with more than 100 acres
MERIT: Schering-Plough Animal Health / Swanson Russell Associates
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NATIONAL FINALISTS: Pioneer Hi-Bred International, Inc. / McCormick Company Valent U.S.A. Corporation / archer>malmo Bayer Health Care, Animal Health Division / Woodruff Sweitzer DuPont Crop Protection / McCormick Company Bayer CropScience / Rhea & Kaiser Marketing Communications Dow AgroSciences / Bader Rutter & Associates Case IH / Colle McVoy
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