Media Relations

Agri Marketing, April, 2009

CLIENT: FMC Corporation, Philadelphia, PA--Paul Redhage

AGENCY: Nicholson Kovac, Inc., Kansas City, MO--Sally Behringer, April Allenbrand, and Kristen Marshall

MESSAGE: To increase the awareness of the entire FMC portfolio of potato products.

AUDIENCE: Agricultural trade media, large acreage potato growers, university researchers, extension representatives, field men, crop consultants, FMC Star retailers, distributors and internal audiences

MERIT: Bayer CropScience / AdFarm

NATIONAL FINALISTS:

Dow AgroSciences / Bader Rutter & Associates, Inc. (2)

Pioneer Hi-Bred / McCormick Company

MANA Crop Protection / Freebairn & Company

Association of Equipment Manufacturers / Bader Rutter & Associates

Pfizer Animal Health / Martin Williams

North Dakota Corn Growers and Utilization Council / AdFarm

Merial / Bader Rutter & Associates, Inc.

[ILLUSTRATION OMITTED]

COPYRIGHT 2009 Doane Information Service
COPYRIGHT 2009 Gale, Cengage Learning
 

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