Presidential Campaign Discourse: Strategic Communication Problems. (book reviews)

Darrell M. West, Brown University

Political communications are at the heart of contemporary election campaigns. Two-thirds of the overall budgets in presidential general elections goes toward television advertising. Candidates spend a substantial amount of time seeking to attract news attention, speaking at public rallies, or appearing in debates. It is no understatement in this situation to consider presidential contests as mass media elections.

This book examines the strategic aspects of presidential communications, focusing specifically on the 1992 race. The volume opens with a ...

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