The Effects of Negative Political Advertisements: A Meta-Analytic Assessment.(Statistical Data Included)

Researchers attempt to determine the effects of negative political advertisements on political campaigning and on the overall American political system. A meta-analysis assessment reveals no difference in effectiveness between negative and positive political advertisements. Negative advertisements also appeared to have no significant effect on the political system.

The conventional wisdom about negative political advertisements holds that no one likes them, but they work, that is, they have the consequences their sponsors intend. Moreover, many analysts have expressed concern over the ...

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