Moves Timex Upscale.

Jewelers Circular Keystone,  May, 2007  

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By William George Shuster, Senior Editor

TX is 'the next chapter' in the Timex Group's expansion into jewelry stores and more sophisticated products.

The Timex Group, whose popularly priced signature brand is America's best-selling watch, is moving upscale with TX, its new German-engineered, Italian-designed, midprice, multifunctional brand in a new category Timex calls 'TechnoLuxury.' It's making its formal debut in the U.S. market this year.

The new brand represents the next chapter for the group, says Herb Doscher, TX's U.S. brand manager, and an important part of the ...

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