Boss Hugo Boss has added Datamax. (What's New * Watches).(Brief Article)(Product Announcement)

Jewelers Circular Keystone, December, 2001

Boss Hugo Boss has added Datamax, a new model with a large date aperture, to its Metropolis line. The Swiss-made stainless watch features a slightly domed crystal, a spacious 3g-mm case, and dynamic dial design in white, black, or silver. It comes with a bracelet composed of fine-brushed central links and polished outer liners, or a black or brown padded leather strap.

The timepiece is water resistant to 100 meters. Suggested retail: $495 for the bracelet model, $395 for the strap version.