Retail Industry
Industry: Email Alert RSS FeedHSN seeks 'interactive TV shopping' this year.(NEWSWIRE)(Brief Article)
Jewelers Circular Keystone, April, 2005
Cable television shopping network HSN plans to initiate shopping by remote control, according to news reports. The TV retailer is negotiating with cable television operators nationwide to launch "interactive TV shopping," in which customers register payment and mailing options in advance and use their remote controls to make purchases.
Tom McInerney, head of electronic retailing for the Home Shopping Network's parent company, IAC/InterActiveCorp, told the press: "It's really up to the individual cable operators, but we're confident we'll have interactive TV shopping in millions of homes during 2005."
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