Retail Industry
Industry: Email Alert RSS FeedGold jewelry Month at Jewelry.com.(FASHION)
Jewelers Circular Keystone, July, 2005 by Soucy, Carrie
Jewelry.com, their participating retailers, and the World Gold Council celebrated the second annual May Is Gold Month this year.
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Last year's Month campaign resulted in double-digit increases for most of the retailers who participated and a spike in traffic that generated a 40 percent increase for the Jewelry.com site. Teaming up with the World Gold Council and Aurafin-Oro America, one of the largest U.S. gold suppliers, Jewelry.com created a highly focused marketing campaign aimed at driving gold jewelry sales at the retail level.
Promotion of the monthlong event included full-page ads in InStyle, Self, Real Simple, House Beautiful, Lucky, Glamour, and Marie Claire.
Participating retailers included JC...
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