Luxury: redefined, rebranded, redesigned; JCK is monitoring the renovation of the flagship store of Bernie Robbins Fine Jewelry, whose design will become the model for the company's other stores as part of a rebranding effort.

Jewelers Circular Keystone, May, 2006 by DeMarco, Anthony

Bernie Robbins Fine Jewelry is in the process of rebranding and expanding its presence in southeastern Pennsylvania and southern New Jersey. Nowhere is this more evident than at its flagship store in Somers Point, N.J.

The store serves as corporate headquarters of the nine-store luxury jewelry operation (expected to grow to 10 stores by the end of the year), which stretches from the southern New Jersey shore to Philadelphia's northern and western suburbs some 80 miles away.

'BUSTING AT THE SEAMS'

Rapid growth in business along with major changes in the luxury jewelry market have made it necessary for the husband-and-wife team of Harvey Rovinsky and Maddy Rosenberg to create a new blueprint for the design and branding of all their stores...