William Devine Is New CEO of Bedat & Co.

Jewelers Circular Keystone, April, 2007

By William George Shuster

William Devine, 40, has been appointed by the Gucci Group N.V. as chief executive officer of its Swiss luxury watch company Bedat & Co. He replaces Christian Bedat, who, with his mother, started the company in 1996. It was bought by Gucci in 2000. Bedat resigned in October 2006. No reason was given, though some earlier press reports suggested he differed with Gucci over plans for the brand.

Devine will oversee 'further development of the Bedat brand in line with current strategy,' said the Gucci announcement in December. He reports directly to Jean-Christophe Bedos, CEO of Boucheron, the Paris-based luxury jewelry and watch company owned by Gucci. He has overseen Bedat & Co. since October.

Devine has over 12 years in...

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