Retail Industry
Industry: Email Alert RSS FeedMoves Timex Upscale.
Jewelers Circular Keystone, May, 2007
By William George Shuster, Senior Editor
TX is 'the next chapter' in the Timex Group's expansion into jewelry stores and more sophisticated products.
The Timex Group, whose popularly priced signature brand is America's best-selling watch, is moving upscale with TX, its new German-engineered, Italian-designed, midprice, multifunctional brand in a new category Timex calls 'TechnoLuxury.' It's making its formal debut in the U.S. market this year.
The new brand represents the next chapter for the group, says Herb Doscher, TX's U.S. brand manager, and an important part of the big watchmaker's expansion into more sophisticated, higher-price products. Retailing from $375 to $626, TX has 'the highest price yet for a Timex-developed product,' says...
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