Retail Industry
Industry: Email Alert RSS FeedGuidelines for Marketing Watches on a 12-Month Basis.
Jewelers Circular Keystone, May, 2007 by Kaiser, Steven
By Steven Kaiser
It's also important to host events throughout the year. Events increase visibility, highlight branded merchandise, and increase traffic. Host parties to showcase special pieces and draw attention to new product. This is also an opportunity to forge and maintain new relationships with customers who may not be on your roster.
Initiate trunk shows with special pieces not available in the store. Invite representatives and experts to educate customers and answer questions on the special products being showcased.
An event such as a Swiss Watch Day is the perfect venue to entice customers to an assortment of branded watches available at your retail location. Bring all brands and reps together in order to make the event complete....
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