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Jewelers Circular Keystone, May, 2007

By Staff

De Beers in the U.S.

My understanding, from some good sources, is that De Beers/Diamond Trading Company executives have traveled to New York rather frequently in the last six months. [Managing director] Gareth Penny even came for a bit. I also saw one or two at the Russell Simmons press conference. And while in the past, De Beers executives limited their trips to 'noncommercial' activities, like meetings on conflict diamonds and charitable functions (like Jewelers for Children), lately they have been visiting JWT and the De Beers store on Fifth Avenue, clearly commercial activities. - Given that De Beers already has a U.S. representative (on the noncommercial side), most think it's a matter of time before they come in here full force. The...

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