Media_City Seoul. (Brand News).(Brief Article)

JEAN BAUDRILLARD is just one of the headliners participating in this year's Media_City Seoul, the second installment of the Korean biennial, on view at the Seoul Museum of Art through November 24. But despite achieving a kind of Baudrillardian simulacrum of the new-media biennial roster (the man himself appears as symposium speaker), the event seems so brand-name-conscious on the surface that it's difficult to detect its underlying point.

Marquee figures in electronic art and music, like Nam June Paik and Bjork, have contributed work; organizers include curator Dan Cameron (of and ...

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