Business Services Industry
Taking control of the game: Columbia Sportswear takes advantage of expertise in distribution to manage its European logistics. (Case Study).
Logistics Management (Highlands Ranch, Co.), November, 2002 by Coia, Anthony
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The trend toward outsourcing logistics to third-party providers continues in Europe, but not everyone is following it. U.S. corporations that consider distribution to be a core competency at borne are extending that philosophy once they gain experience in Europe. One example is Columbia Sportswear Company a Portland, Oregon-based firm that designs, sources, markets, and distributes active outdoor apparel and footwear from locations in North America, Europe, and Asia. The company recently decided to consolidate its distribution activities in
Europe while maintaining the logistics ...
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