Business Services Industry
3PLs are seeking profits over growth.(OUTSOURCING)
Logistics Management (Highlands Ranch, Co.), September, 2005 by Cooke, James A.
DEDHAM, Mass.--A recent study indicates that third-party logistics (3PL) companies are starting to focus on profitable growth rather than on revenue growth. ARC Advisory Group in Dedham, Mass., canvassed 20 third parties for its report, "Strategic Guide for Logistics Service Providers (3PLs): Industry Trends, Provider Profiles, and Maturity Model."
One strategy for improving profits is for 3PLs to brand themselves as unique. "Three service providers mentioned to me that branding was their top priority," says Adrian Gonzalez, director of ARC's Logistics Executive Council. "[They want to know,] what do customers and the media think when they hear our name?"
As part of their efforts to drive up profits, 3PLs are moving away from generic service...
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