Food Industry
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MMR, Jan 12, 2009
BEER (DOMESTIC PREMIUM)
Dollar %
TOP BRANDS Sales Change
1. Bud Light $1.37 bil. 4.4
2. Miller Lite 686.9 mil. 0.1
3. Budweiser 661.7 mil. -1.9
4. Coors Light 660.5 mil. 9.0
5. Miller Genuine Draft 139.1 mil. -7.7
6. Budweiser Select 83.5 mil. -15.4
7. Coors 66-6 mil. 12.0
8. Yuengling Traditional Lager 48.6 mil. 20.9
9. Miller Genuine Draft Light 30.5 mil. 69.8
10. Bud Ice 24.4 mil. 14.7
Unit %
TOP BRANDS Volume Change
1. Bud Light 80.3 mil. 2.2
2. Miller Lite 40.7 mil. -2.2
3. Budweiser 38.6 mil. -4.2
4. Coors Light 38.5 mil. 6.3
5. Miller Genuine Draft 8.2 mil. -9.9
6. Budweiser Select 4.8 mil. -16.8
7. Coors 3.9 mil. 9.4
8. Yuengling Traditional Lager 2.6 mil. 17.3
9. Miller Genuine Draft Light 1.8 mil. 57.2
10. Bud Ice 1.5 mil. 18.2
Source: Information Resources Inc.
DOLLAR SALES CASE VOLUME
$3.82 bil. * 223 mil. *
% Change vs. % Change vs.
Prior 12 Months Prior 12 Months
Total 3.1% 0.7%
Supermarkets 2.4% -0.1%
Drug Store 7.6% 5%
* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 11/30/08.
Note: Table made from bar graph.
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