Beer

MMR, Jan 12, 2009

BEER (DOMESTIC PREMIUM)

                                              Dollar          %
TOP BRANDS                                     Sales        Change

 1. Bud Light                               $1.37 bil.         4.4
 2. Miller Lite                             686.9 mil.         0.1
 3. Budweiser                               661.7 mil.        -1.9
 4. Coors Light                             660.5 mil.         9.0
 5. Miller Genuine Draft                    139.1 mil.        -7.7
 6. Budweiser Select                         83.5 mil.       -15.4
 7. Coors                                    66-6 mil.        12.0
 8. Yuengling Traditional Lager              48.6 mil.        20.9
 9. Miller Genuine Draft Light               30.5 mil.        69.8
10. Bud Ice                                  24.4 mil.        14.7

                                               Unit           %
TOP BRANDS                                    Volume        Change

 1. Bud Light                                80.3 mil.         2.2
 2. Miller Lite                              40.7 mil.        -2.2
 3. Budweiser                                38.6 mil.        -4.2
 4. Coors Light                              38.5 mil.         6.3
 5. Miller Genuine Draft                      8.2 mil.        -9.9
 6. Budweiser Select                          4.8 mil.       -16.8
 7. Coors                                     3.9 mil.         9.4
 8. Yuengling Traditional Lager               2.6 mil.        17.3
 9. Miller Genuine Draft Light                1.8 mil.        57.2
10. Bud Ice                                   1.5 mil.        18.2

Source: Information Resources Inc.

                  DOLLAR SALES         CASE VOLUME
                  $3.82 bil. *         223 mil. *

                  % Change vs.        % Change vs.
                 Prior 12 Months     Prior 12 Months

Total                  3.1%                0.7%
Supermarkets           2.4%               -0.1%
Drug Store             7.6%                  5%

* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 11/30/08.

Note: Table made from bar graph.
COPYRIGHT 2009 Racher Press, Inc.
COPYRIGHT 2009 Gale, Cengage Learning

 

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