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Cosmetics

MMR, April 21, 2008

COSMETICS (Facial Blush)

                            DOLLAR SALES          UNIT VOLUME
                            $117.9 mil. *         19.4 mil. *

                             % Change              % Change
                             vs. Prior             vs. Prior
                             12 Months             12 Months

Total                         +15.2%                 +5.0%
Supermarkets                   +2.6%                 -4.1%
Drug Stores                   +18.8%                 +9.3%

                              Dollar        %        Unit         %
TOP BRANDS                     Sales     Change     Volume     Change

 1. L'Oreal Bare Naturale   $14.9 mil.       --     1.2 mil.       --
 2. Maybelline Expert Wear  $12.4 mil.    -14.6%    2.8 mil.    -13.1%
 3. Revlon Powder           $10.9 mil.     -3.6%    1.3 mil.     -1.4%
 4. Cover Girl Cheekers      $9.7 mil.     -6.1%    2.7 mil.     -4.7%
 5. L'Oreal True Match       $7.4 mil.    -17.1%    0.9 mil.    -18.8%
 6. Cover Girl Classic       $6.2 mil.     -9.4%    1.2 mil.     -9.5%
    Color
 7. Physicians Formula       $5.5 mil.    -23.3%    0.6 mil.    -23.2%
    Powder Palett
 8. Neutrogena Mineral       $3.7 mil.       --     0.3 mil.       --
    Sheers
 9. Revlon Cream             $3.7 mil.     +7.0%    0.4 mil.    +10.6%
10. Maybelline Dream         $3.5 mil.    -13.2%    0.6 mil.    -10.3%
    Mousse

* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.

Source: Information Resources Inc.

Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

Note: Table made from bar graph.
COPYRIGHT 2008 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
 

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