Cosmetics

MMR, April 21, 2008

COSMETICS (Facial Foundation)

                            DOLLAR SALES          UNIT VOLUME
                            $462.9 mil. *         54.7 mil. *

                             % Change              % Change
                             vs. Prior             vs. Prior
                             12 Months             12 Months

Total                          -3.9%                 -6.5%
Supermarkets                   -3.4%                 -6.6%
Drug Stores                    -3.4%                 -4.9%

                              Dollar        %        Unit         %
TOP BRANDS                     Sales     Change     Volume     Change

 1. L'Oreal Bare Naturale   $30.0 mil.    I07.7%    2.5 mil.    121.3%
 2. Cover Girl Advanced     $29.7 mil.     24.5%    3.4 mil.     19.1%
    Radiance
 3. Revlon Age Defying      $28.1 mil.    -15.9%    2.5 mil.    -15.4%
 4. Revlon ColorStay        $24.3 mil.    -12.0%    2.3 mil.    -19.5%
 5. Cover Girl TruBlend     $23.1 mil.     15.3%    3.0 mil.     18.5%
 6. UlTrue Match            $22.0 mil.      7.3%    2.5 mil.      4.2%
 7. Cover Girl Clean        $20.4 mil.      3.3%    4.4 mil.      0.4%
 8. Maybelline Dream Matte  $19.9 mil.      5.0%    2.7 mil.      2.7%
 9. Maybelline Age Rewind   $17.3 mil.      3.2%    2.5 mil.     -4.6%
10. Almay Smart Shade       $13.6 mil.    162.4%    1.1 mil.    161.2%

* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.

Source: Information Resources Inc.

Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

Note: Table made from bar graph.