Food Industry
Industry: Email Alert RSS FeedCosmetics
MMR, April 21, 2008
COSMETICS (Lipstick)
DOLLAR SALES UNIT VOLUME
$352.5 mil. * 63.5 mil. *
% Change % Change
vs. Prior vs. Prior
12 Months 12 Months
Total -1.2% -7%
Supermarkets -1% -6.2%
Drug Stores -1.5% -5.2%
Dollar % Unit %
TOP BRANDS Sales Change Volume Change
1. Revlon Super Lustrous $35.9 mil. -3.7% 6.0 mil. -8.2%
2. L'Oreal Colour Riche $33.1 mil. 4.0% 5.0 mil. 0.0%
3. Cover Girl Outlast $21.3 mil. -2.9% 2.8 mil. -0.4%
4. Maybelline Moisture $21.3 mil. 10.5% 3.8 mil. 12.7%
Extreme
5. Maybelline Superstay $17.7 mil. -20.3% 2.2 mil. -19.4%
Lip Color
6. Revlon ColorStay $15.7 mil. -3.0% 2.0 mil. -3.2%
Overtime
7. Revlon Moon Drops $13.4 mil. -5.3% 1.9 mil. -8.6%
8. Revlon ColorStay $13.2 mil. 39.4% 1.6 mil. 37.4%
Soft & Smooth
9. Cover Girl Continuous $12.1 mil. -12.0% 2.4 mil. -16.5%
Color
10. L'Oreal Infallible $10.9 mil. N/A 1.1 mil. N/A
* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.
Source: Information Resources Inc.
Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.
Note: Table made from bar graph.
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